The purpose of campaigns centred around sustainability is to generate awareness and drive behaviour change for the benefit of people, planet and our future, often providing information and resources to help individuals and organisations learn more about sustainability, adopt the practices and make a positive contribution towards environment. Additionally, lobbing governments to create laws that support sustainable practices, and to encourage industry and businesses to become more responsible stewards of environment. Ultimately, sustainability campaigns strive to create a world where people and the environment can thrive in balance.